As I Am Classic Hydration Elation 8 oz.

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Immerse Your Coils and Curls in Moisture and Emollients.
Ease of Combing Increased by 60%.
Detangling made easier by 75%.
Keep Them Strong and in Good Repair.
Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.

Benefits
Moisturizes deep within the hair shaft
Smooths and aligns cuticle layer
Strengthens weak areas and repairs split ends
Promotes shine
Infused with pure herbal ingredients that stimulate the scalp and hair roots
Helps promote healthy hair growth from the follicular level
Enhances manageability and overall hair health
Treat your hair every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it).

Usage
First, cleanse your hair with one of the As I Am® cleansers: Cleansing Pudding+ or Coconut CoWash. Distribute Hydration Elation® throughout hair. Leave on 15 – 30 minutes, wearing a plastic cap. Optional: Allow conditioner to penetrate under a warm hood dryer for the deepest treatment. Remove cap, add a bit of water, and then carefully detangle hair. Rinse thoroughly. Treat your hair to an intensive conditioning treatment every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it.

Tips
Tightly curled/coiled hair has a tendency to be drier than other textures. It needs moisture to resist styling damage, to feel good and to look vibrant. Our curls and coils “pop” into alignment more readily and are smoother when they are consistently hydrated. Selecting moisturizing products for your hair is very important, but it’s just part of the solution. You must also avoid practices that rob your hair of moisture, such as cleansing with harsh shampoos, exposing your hair to extreme sunlight, wind and frigidly cold weather conditions. Make a habit of “babying” your hair by using moisturizing products designed for it. Always detangle gently. Wear protective styles, at least from time-to- time. Deep condition your hair every 2 to 3 weeks. You may want to do so even more frequently, depending upon the condition of your hair and what you do to it. Whenever time permits, use a heat cap or hood dryer– on a warm, not hot setting— and leave conditioner on for 25-30 minutes. This allows for the greatest penetration of conditioners and moisturizers.

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